Montreal October 26, 2010 - Despite the arrival of fall is synonymous with cold, rain and even snow, Marc-Wayne Addison perform more than 650 kilometers by bicycle in the program Together, it's unbelievable ( Together is amazing ) presented by the 10 500 employees in Canada Shaw collaboration with 500 employees in Quebec Division Shaw Direct (formerly Star Choice). This first initiative aims to fill the food banks in the country. Donations will be collected three times over with Shaw Road Direct. For each donation of a kilo of food, Shaw and Campbell's Direct pour a matching donation.
The desire of Mr. Addison to create a unifying event for this case, resulted in the idea of a journey by bicycle 650 miles in four days, visiting 9-10-11-12 November and more than 65 cities in Quebec. The trip begins in Montreal 4 steps to get to Warwick with stops in Granby and Sherbrooke. The second stage will travel the roads between Warwick and Victoriaville, Quebec through. The third phase will follow the route between Quebec City and Trois-Rivières to Donnacona stop. Finally, the fourth and final stage will follow the path between Three Rivers and Montreal via Repentigny. The towns will thereby drop-off points where you can meet the rider and his team.
Mr. Addison has a goal: to raise 6500 pounds of food for some 650 kilometers. The idea is that people "contribute" to the completion of the trip as a group to collect as much food as possible.
This adventure on two wheels means, among other things, a logistics with two vehicles that will ensure the protection of cyclists and meals throughout the four days of over 150 km each in harsh conditions and not the usual practice road cycling. Everything will be supported by employees of Shaw Direct Quebec led by Mr. Alain Dorais.
Marc-Wayne Addison
decided to get involved in this cause and this project to do its part in society. High-level cyclist for over 20 years and director of operations of Tuesdays cyclists, Mr. Addison stated that all her medals and results, including a fourth place in the road race World Masters Games (Olympic, 30 years and older) are worthless if you can give back to society the recognition it has given us. For his part, Mr. Hugues Lapointe, international cyclist, will accompany Addison on his bike. Lapointe is affected by this cause. "Knowing that more than three million people in Canada do not eat their fill every day, it's amazing. As a father, I would not have to tell my children that their parents can not afford to allow them to eat their fill. Yet it is the reality of many families in the country. "The consumer society in which we live must be aware that food is not plentiful for all. We must therefore assess our situation and help find those in need.
Hunger affects people across the country and in Quebec, regardless of age, ethnicity, employment status or ability. According to the source of food banks in Canada, 49% of assisted households are families with children. 37% are youth and children, not to mention the seniors who receive pension income (6.3%) and people who have a disability-related income (18%).
Hunger affects more than 3 million people in Canada. Together we will fill the food banks in the communities where we live and work. This idea, we have not only imagined it, we live it and realize it. You can find us watch live from 9 to 12 November on Facebook (www.facebook.com / ensemblecestincroyable ) and on our blog ( www.defieci.wordpress.com ). We will do all the difference because Together, it's unbelievable!
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